Membership has its privileges
The other day, whilst returning home from mailing stuff to people so that they can mail stuff to other people all in the name of me continuing my formal education I was counting up all the time (and the money that possibly represents) and the money (the actual hard currency I've spent) printing things out, phoning people, buying stamps, making official requests for official documents, etc. and I found myself pricing things out as if my life were a Mastercard commercial.
Now, I was trying not to get too cocky, because there is always the chance that the places I want to go to will look at my application and laugh all the way to the meeting about who to let into the program and who to send lovely letters that say, "We've had a lot of stellar candidates this year. Please consider reapplying next year." (I do have a back up plan if it turns out NO ONE wants me. And, it isn't just sit on my parents sofa and cry.)
So, I was walking myself home thinking:
Postage: 9 quid.
Printing: 6 quid
Application Fees:....
And on and on until I got to:
Possibly getting into the School of my dreams: Priceless.
Some things money can't buy...for everything else there's... Wait. I don't even have a Mastercard.
And, today, I find myself reciting an old AMEX (is it AMEX?) ad: Membership Has Its Privileges. Why? Because I'm a member of a group that periodically gives away free tunes and I just stored a free "workout" mix from that awesome Chi-town band OK GO. You may remember them from this video:
Or, from the MTV Music Video awards performance where they recreated it. They're awesome. And, while you're watching videos on YouTube, you should check out this one as :
So, I'm having this Credit Card Commercial Tag Line Fest ('07) in my brain and I'm thinking, "What's the deal? Why are these things so freaking catchy?!" And, I know the answer to that. They're designed to be catchy. They are designed to be catchy AND they're are used often in all manner of situations so that you pick up on them and remember them. One could get more scientific and technical about it, but why bother. We all know how it works. We all know its manipulative. We all use it every day in all sorts of ways whether we know it or not. (That function of the brain, not its manipulative capabilities. Well.... ) I've even found it amusing lately. That's right, the credit card companies have crawled into my head and I'm amused by it.
Doesn't that seem wrong?
